The biggest obstacle to our success in life is our inability to quit the cul-de-sacs and cliffs quickly enough. The dip creates scarcity, scarcity creates value. If something is worth doing there is probably a dip. Stick with the dips that are likely to pan out, and get out of the cul-de-sacs to focus your resources.īonus curve: "The Cliff" Cigarettes are a marketer's dream because the longer you smoke the more addictive it becomes and the harder quitting is.until you hit a cliff, and simply fall off. The opportunity cost of investing your life in something that's not going to get better is just too high. When you find a dead-end you need to get out fast because it's preventing you from doing something else. A dead-end doesn't get a lot worse and doesn't get a lot better, it just is.
It's the set of artificial screens set up to keep people like you out.Ĭurve #2.
The dip is the long slog between beginners luck and being an expert. The dip is the long slog between starting and mastery. When you first start something, it's fun. "The Dip" almost everything in life worth doing is controlled by the dip. Understanding the different types of situations that lead you to quit or that should cause you to quit is the first step towards getting what you want.Ĭurve #1. There are two curves that define almost any situation facing you as you try to accomplish something. Most people do just the opposite, reactive quitting.
Strategic quitting is the secret to success. Stick with the good stuff, quit the bad stuff and have the guts to do one or the other. In both cases it's about being the best in the world. Extraordinary benefits also accrue to the tiny majority with the guts to quit and refocus their efforts towards something new. Extraordinary benefits accrue to the tiny minority who are willing to push through that little bit further.